- Rip’s Picks Policies
- Newsletter Sign-up Page
- Vintage Stoneware Native-American Pitcher and Cup
- Wooden Coin Bank, with Vintage Post Office Box Locking Metal Door.
- Antique Butter Mold
- 7 Piece Vintage Enamelware Bath Set
- Basket of Flowers Cast-iron Door Stop
- Vintage Easter Bunny Cast-iron Door Stop
- Vintage 1963 Jajaco Presidents of the United States
- Terra cotta Hand-painted Figurines (3)
- Vintage Bakelite Flower Motif Vanity Set
- Post War Japanese Tea Set - 20 Pc
- Matchbox * Models of Yesteryear Y-12 1912 Ford Model T
- Ertl Vintage Vehicles * Massey-Harris Challenger 1/43 scale Die-cast replica
- Early-sixties Great Britain Vintage Singer Child’s Sewing Machine
- 2 Vintage Lavada Folding Child's TV Lap Trays (circus motif)
- Cobalt Blue Miniature Wine Service for Four
- Vintage Red Fulton Match Box Holder
- Vintage Powder Tin Music Box
- Vintage Hand-tooled Leather Purse
- Vintage Knapp-Monarch Travel Iron
- Rip's Books
Friday, December 2, 2016
Upgrades and Abandoned Cart Data
In order to access my abandoned cart data, which I seem to have a lot of, I need to
upgrade to paid status with my free web store, only I can’t do that. It takes money I
don’t have to upgrade, and the month to month fee I would be charged is being
used elsewhere right now.
Is this a wise decision? Am I making a mistake?
I see the problem, but I need to think on the solution side of this equation.
Because I deal in unique items, I formulated my policies based on the fact I deal in
My items are of good to great quality, and my research upholds that impression of
my own goods.
My prices are competitive, based on the quality of each item, compared to my
I could charge for shipping and handling, but I don’t.
My prices are still competitive, and I take a reduced profit on each item by
providing free shipping within the continental US.
I absorb that cost.
If I upgraded, and used the abandoned cart data to . . . lets say offer a ten percent
discount on all items listed, with the free shipping included to those potentials
who actually decided to abandon their carts, I would be further cutting into my
slim profit margin, and basically hurt myself even more so than by (alone) offering
free shipping and handling within the continental US.
Myself, I still think offering free shipping and handling within the continental US
a good idea compared to others out there who don’t offer this perk.
I’m strictly online. I don’t have a physical storefront. This is my incentive, the
only one thing I can I offer you to buy from me.
The only conclusion I can come to is, keep on doing what I’m doing right now,
and hope for the best. The best discount I can give is me absorbing the shipping
and handling costs myself.
That may change as time goes by, and probably will change. Don’t yet know. The
wisdom of what I’m doing is there, as is why I’m doing it, but that doesn’t
translate into sales.
Still, I have to give myself a fair chance. As of the middle of this month I will be
in operation three months, so can’t really expect miracles. My second ad is up and
running, as is an ad for my books, which directs customers to my iTunes store.
Yes, I could have directed them here to this store, two marketing pushes for the
price of one, but that didn’t work the last time, so I tried something new. My next
book ad will direct shoppers to the Barnes and Noble store, and I’ll see what
happens after that.
My ad for Rip’s Picks directs folks here to the blog, instead of the storefront,
simply because I wanted to see if that might work better. My abandoned cart data
will tell me something, but only after the ads finishes its run.
Oh, I would have to purchase my blog site in order to become one with Google
AdSense, actually own this site, costing me more money I don’t have to spare, so
that’s out. Project Wonderful continues to do okay with just the two ads, and I’ll
look for ways to do better. So . . .
If you see something you like, it’s first come first served. I only have one of each.
Read my policies page, sign up to my newsletter, look over my products, and buy
something you love. If not you, someone else will beat you to it.
And don’t hesitate to read a sample of my many books, and actually buy the book
that interests you. It’s the only way to find out how the story ends.