Monday, December 12, 2016

My Holiday Gift To You


READ for FREE! Use the link to the right!

In this holiday season, during the cold, cold days when the sun doesn't seem to shine, with only a nice blankie to properly warm your bones, correctly plugged in, probably on a setting of one, one and a half, I want you to sip something with marshmallows floating in it, and read something that in the end is fuzzy. Yes, I finished posting Love Dark over at Wattpad. All chapters, and the back matter can lead you to my other books. You can also come back here and use my Rip's Book page to find a link. Remember, I'm not at Amazon anymore.

If you're a member at Wattpad you can read and vote, and leave a comment or two on the chapters themselves. If you are not a member, you can still read the book from start to finish, you just can't vote or comment.

It's FREE!

And, you might find it fun.

Friday, December 2, 2016

Upgrades and Abandoned Cart Data


In order to access my abandoned cart data, which I seem to have a lot of, I need to
upgrade to paid status with my free web store, only I can’t do that. It takes money I
don’t have to upgrade, and the month to month fee I would be charged is being
used elsewhere right now.

Is this a wise decision? Am I making a mistake?

I see the problem, but I need to think on the solution side of this equation.

Because I deal in unique items, I formulated my policies based on the fact I deal in
unique items.

My items are of good to great quality, and my research upholds that impression of
my own goods.

My prices are competitive, based on the quality of each item, compared to my
research.

I could charge for shipping and handling, but I don’t.

My prices are still competitive, and I take a reduced profit on each item by
providing free shipping within the continental US.

I absorb that cost.

If I upgraded, and used the abandoned cart data to . . . lets say offer a ten percent
discount on all items listed, with the free shipping included to those potentials
who actually decided to abandon their carts, I would be further cutting into my
slim profit margin, and basically hurt myself even more so than by (alone) offering
free shipping and handling within the continental US.

Myself, I still think offering free shipping and handling within the continental US
a good idea compared to others out there who don’t offer this perk.

I’m strictly online. I don’t have a physical storefront. This is my incentive, the
only one thing I can I offer you to buy from me.

The only conclusion I can come to is, keep on doing what I’m doing right now,
and hope for the best. The best discount I can give is me absorbing the shipping
and handling costs myself.

That may change as time goes by, and probably will change. Don’t yet know. The
wisdom of what I’m doing is there, as is why I’m doing it, but that doesn’t
translate into sales.

Still, I have to give myself a fair chance. As of the middle of this month I will be
in operation three months, so can’t really expect miracles. My second ad is up and
running, as is an ad for my books, which directs customers to my iTunes store.

Yes, I could have directed them here to this store, two marketing pushes for the
price of one, but that didn’t work the last time, so I tried something new. My next
book ad will direct shoppers to the Barnes and Noble store, and I’ll see what
happens after that.

My ad for Rip’s Picks directs folks here to the blog, instead of the storefront,
simply because I wanted to see if that might work better. My abandoned cart data
will tell me something, but only after the ads finishes its run.

Oh, I would have to purchase my blog site in order to become one with Google
AdSense, actually own this site, costing me more money I don’t have to spare, so
that’s out. Project Wonderful continues to do okay with just the two ads, and I’ll
look for ways to do better. So . . .

If you see something you like, it’s first come first served. I only have one of each.
Read my policies page, sign up to my newsletter, look over my products, and buy
something you love. If not you, someone else will beat you to it.

And don’t hesitate to read a sample of my many books, and actually buy the book
that interests you. It’s the only way to find out how the story ends.